| Home | Groups | Videos | Classifieds | chat | Music | Photos | Blogs | Forums | Events | Polls | Articles | Advance Search | Dating |
Articles
Articles
In a scene that heater home in yiwu was reminiscent of the shopping frenzy that typically comes on the day after Thanksgiving, Target's website crashed several times throughout the day and more than a hundred shoppers lined up at many of its stores early in the morning on Tuesday for a sale of limited offerings yiwu market of its Missoni for Target collection of bikes, luggage, clothes and housewares. The 400-piece line made by the Italian luxury knitwear designer Missoni exclusively for the cheap chic retailer features its trademark zigzag patterns for between $2.99 for stationary and $599.99 for patio furniture - a fraction of the price of the designer's real duds that can go for $595 to $1,500."This was Missoni mayhem," said Joshua Thomas, a Target spokesman. "This is unprecedented."So-called limited partnerships, in which high-end designers create yiwu agent cheaper versions of their fashions for lower-end stores, have become popular in recent years because they appeal to cost-conscious customers who want to be stylish but aren't willing to pay designer prices. At a time when Americans are watching every dollar they spend, the limited-time offerings also are part of a growing strategy by retailers to spur dollar item impulse buys by creating a sense of urgency for shoppers to buy.Swedish retailer H&M, which caters to 20- and 30-somethings with trendy clothes, often attracts long lines at its stores that reach around the block when it offers limited-run affordable fashions from upscale designers like Jimmy Choo. It also will be launching a less expensive version wholesale closeouts of the Italian designer Versace's collection in November.Target, in particular, has become known for creating buzz around its limited partnerships with designers and fashion brands, including its latest partnership with wholesale Liberty of London last year. Target offered 300 items with the designer, which is known for its floral yiwu lace prints, and sold out of most of the merchandise in a couple of days.Likewise, Target Corp., based in Minneapolis, worked hard to create buzz around the Missoni by Target promotional items collection. Target declined to comment on how much the company spent on marketing, but it targeted social media sites like Twitter and had ads on TV and in Vogue magazine.Ahead of the launch, Target also opened a temporary store in Manhattanat the start of New York Fashion Week last Thursday. But the colorful shop, which spanned six city blocks, was supposed to stay open for three days, but winded up closing after six hours because cheap wholesale shoes items sold out.Online, shoppers rushed to the site for the 6 a.m. launch. But soon after, online consumes came face-to- face with its mascot bulldog along with the disappointing news: "Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can!"
