Stonefly is the first step of my career in Sales. I joined the company as Area Manager Southern Europe, then follow the markets of France, Spain, Portugal, Greece and Turkey, which is the most important area in terms of foreign sales. I had the responsibility of agencies and key accounts in the various countries. I made my entry into Benetton, however, as Sales Manager of Spain and Portugal, a position related to the particular store management in partnership. After a few months, however, I assumed the role of Sales Manager and Retail for Spain, which led me to having to manage all Benetton stores in the country, not just those in partnership, but also those owned by the company.

Certainly contact with realities other than our own has allowed me to experience new cultures, new lifestyles, making me grow especially as regards the mental approach. I think that experience abroad is useful for this ability to open your mind, because your professionalism must adapt to cultural needs and work in the country where you are.It is currently Country Manager for Italy The North Face. What are its tasks and activities the following day? Does not only deal with a strange effect on the market of our country, after working for many years in international contexts?His words do not hide the pride of a company that, first of all, it feels sportswear brand. "I do not consider our brand as a" fashion "- says Andrea Wheel, Italy Country North Face Outlet Manager of The North Face ® - a brand but rather" indirectly ". The target of our collection are mostly athletes and wannabes, or people who identify themselves in professional athletes and who find in The North Face is not just a brand "cool", include North Face Jackets,North Face Gloves,North Face Vest,North Face Outerwear.but also a guarantee of quality, comfort and technical performance. That's why our products have that can be used in everyday life. "

Sports and everyday life, heard so much a match within the company, because of success out on the market. He says the double-digit growth recorded last year in our country. He says the ambition of the same wheel: "If it is true that the company's goal for the next five years is to maintain growth at this level, I have one more ambitious: to double our turnover. Moreover, the results comfort us in this moment. "

Wheel Doctor, before joining The North Face, has worked in Stonefly and Benetton Group, with two different positions, but always in Export. Would you tell us something about these professional experiences? The contact with different realities from Italy and the legacy he left?